Common techniques in a small business marketing includes networking, word of mouth, customer referrals, yellow pages directories, television, radio, outdoor or roadside billboards, print and internet. One that is quite expensive is the electronic media like TV that normally intends to create awareness of a product or service.
Many small business owners find internet marketing more affordable. Advertising on niche sites can also be effective, but with the long tail of the internet, it can be time intensive to advertise on enough sites to garner an effective reach.
Considering small business ideas, it is important to remember that you should figure out your target audience. Spending unnecessary time and money advertising to people who are definitely not interested in the product or service is futile. An entrepreneur’s time and money would be better spent trying to attract the targeted audience.
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