A surety bonded company is more attractive to a consumer than one who is not. A surety bond is type of insurance a business purchases. The benefactor of the policy is the customer not the business. In the case of theft or damage the customer is covered by the surety bond. The business purchasing the bond has to apply for the insurance it is not given outright. Some companies have them as required by law others have them to help marketing efforts.
Housekeeping companies almost always have some type of surety bond representing their employees. Many people are ill at ease to let a stranger in their home when they have precious valuables. So it’s in the company’s best interest to be bonded. A surety bond can increase sales for cleaning services because of the piece of mind they provide. An individual cleaning company may not need a surety bond unless they are concerned about being sued. In the case of an individual this type of policy is not as needed because their business comes primarily from word of mouth.