Opening someone’s email box with junk mail is the kiss of death for some businesses. The small business marketing solution for that is to enter with valuable, relevant information that your client can use and will appreciate. To use email as a marketing solution in small business, you will need to go to someone’s personal space/email and show respect for them. Your clients expect that you will respect them. Mess up just once, and you may as well count on being either unopened or reported as spam, by a once loyal customer. It’s a high price to pay in the long run. By providing value to your client in an email marketing campaign, you will build loyalty as well as respect and credibility. If you can give your client what they are asking for, even before they ask for it, you will up your trust factor. Do this and you will be using email as a marketing solution that will give you top notch results.